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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 26/02/2020 14:21:47 • 496 Views
PENDEKATAN NEGOSIASI MARKETING PT. SINERGI
MITRA JAYA DALAM MEMPERTAHANKAN LOYALITAS
PELANGGAN KEPADA PERUSAHAANCreated by :
DAISY SAPUTRA ( 201352131 )
Subject: | BISNIS STRATEGI TRANSAKSI | Alt. Subject : | BUSINESS STRATEGY TRANSACTION | Keyword: | PENDEKATAN NEGOSIASI LOYALITAS PELANGGAN MARKETING |
Description:
Penelitian ini bertujuan untuk mengetahui pendekatan negosiasi kepada pelanggan dan pendekatan negosiasi dalam mempertahankan loyalitas. Penelitian ini menggunakan metode Studi Kasus dengan desain penelitian tipe-1. Hasil penelitian Pendekatan Negosiasi yang digunakan yaitu pendekatan negosiasi Soft Bargaining, pendekatan negosiasi Hard Bargaining dan pendekatan negosiasi Principle Negotiation. Pendekatan negosiasi yang dapat mempertahankan loyalitas pelanggan kepada perusahaan adalah pendekatan negosiasi soft bargaining, pendekatan ini pelanggan diperlakukan seperti teman sehingga tercipta ikatan emosional pelanggan dengan perusahaan. Saran : untuk pendekatan negosiasi soft bargaining PT Sinergi Mitra Jaya tetap dipertahankan supaya pelanggan yang sudah loyal menjadi semakin bertambah, untuk pendekatan negosiasi hard bargaining PT Sinergi Mitra Jaya disarankan memberi pelayanan yang lebih fleksibel supaya memudahkan pelanggan dan pelanggan tetap melakukan pembelian, sedangkan untuk pendekatan negosiasi principle negotiation PT Sinergi Mitra Jaya disarankan tidak terlalu baku dengan syarat dan ketentuan yang berlaku sehinggan pelanggan tetap menjadi loyal kepada perusahaan.
Contributor | : |
- Drs.M.Jamiluddin Ritonga,MS
| Date Create | : | 26/02/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201352131 | Collection ID | : | 201352131 |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pendekatan-negosiasi-marketing-pt-sinergimitra-jaya-dalam-mempertahankan-loyalitaspelanggan-kepada-perusahaan-14819.html
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